Birkenhead 2040 Framework

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Over the last year Wirral Council has developed a framework for the transformational regeneration of Birkenhead, the Birkenhead 2040 Framework. This is a twenty year plan which sets out the most radical proposals for the town since the 1947 Town Plan.

At the heart of the proposals is the creation of family-friendly neighbourhoods with beautiful, green public spaces and parks. The plan will re-connect the revitalised town centre with the amazing opportunities along the Mersey waterfront, and will make the most of the town’s iconic heritage and buildings.

The changes already underway at Wirral Waters, Wirral Growth Company’s new office quarter and market in the town centre, and the opening of Eureka! Mersey in 2022, are tangible evidence that major change is underway.

We are pleased to be able to share the Draft 2040 Framework for an initial 8 week consultation. We have produced a detailed Framework document as well as a Summary version, plus there is a video to explain the proposals. This is only the beginning of sharing and engaging a wider audience in our regeneration plans and there will be many more opportunities to Have Your Say over the coming months.

There is a survey below where you can provide comments on the draft Birkenhead 2040 Framework. It will help if you have looked at the Summary document or watched the video before you answer. You can also pin your comments on the map below, identifying places in the town which you think are beautiful, places you think need to be improved, or places you think we should be making more of. You can upload photos to the map as well. Please remember that your contributions are all anonymous.

If you would like easy read versions of the summary document or questionnaire then please email regeneratingbirkenhead@wirral.gov.uk

We will use the feedback from this consultation to shape the final draft of Wirral's Local Plan, the land-use strategy for the Borough, which will be published for public comment later this summer. If you are particularly interested in the impact of the Birkenhead 2040 Framework on the Local Plan and would like to respond to that specifically, rather than this survey, or submit supporting documents, then please email localplan@wirral.gov.uk

We look forward to hearing from you!


Over the last year Wirral Council has developed a framework for the transformational regeneration of Birkenhead, the Birkenhead 2040 Framework. This is a twenty year plan which sets out the most radical proposals for the town since the 1947 Town Plan.

At the heart of the proposals is the creation of family-friendly neighbourhoods with beautiful, green public spaces and parks. The plan will re-connect the revitalised town centre with the amazing opportunities along the Mersey waterfront, and will make the most of the town’s iconic heritage and buildings.

The changes already underway at Wirral Waters, Wirral Growth Company’s new office quarter and market in the town centre, and the opening of Eureka! Mersey in 2022, are tangible evidence that major change is underway.

We are pleased to be able to share the Draft 2040 Framework for an initial 8 week consultation. We have produced a detailed Framework document as well as a Summary version, plus there is a video to explain the proposals. This is only the beginning of sharing and engaging a wider audience in our regeneration plans and there will be many more opportunities to Have Your Say over the coming months.

There is a survey below where you can provide comments on the draft Birkenhead 2040 Framework. It will help if you have looked at the Summary document or watched the video before you answer. You can also pin your comments on the map below, identifying places in the town which you think are beautiful, places you think need to be improved, or places you think we should be making more of. You can upload photos to the map as well. Please remember that your contributions are all anonymous.

If you would like easy read versions of the summary document or questionnaire then please email regeneratingbirkenhead@wirral.gov.uk

We will use the feedback from this consultation to shape the final draft of Wirral's Local Plan, the land-use strategy for the Borough, which will be published for public comment later this summer. If you are particularly interested in the impact of the Birkenhead 2040 Framework on the Local Plan and would like to respond to that specifically, rather than this survey, or submit supporting documents, then please email localplan@wirral.gov.uk

We look forward to hearing from you!


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Pin your ideas to the interactive map

about 1 month

The Birkenhead Regeneration area is included as a shaded area on the interactive map.

On this map you can add pins and your photos using the following flags:

Asset - somewhere in Birkenhead that I think is beautiful.

Opportunity - somewhere in Birkenhead which we should make more of.

Change - somewhere in Birkenhead that needs to change.

Click on the + then drag and drop a pin on the map to provide your comment and or photograph.

Zoom in to locate the area your suggestion relates to.

We would like to use the photographs as part of the report that will be produced so please do not include people in them. By providing them you give your permission for use in reporting. 

© Crown copyright and database rights 2021 Ordnance Survey 100019803